BBTF 2025
Indonesia Preserving Green Nature and Cultural Heritage for the World
Overview
Bali & Beyond Travel Fair 2025 is an annual international tourism exhibition and one of the largest business-to-business (B2B) platforms in Indonesia, connecting domestic and global tourism industry players. Held in Bali, the event brings together hundreds of sellers from various destinations and buyers from multiple countries, focusing on business collaboration, destination promotion, and the exchange of the latest industry trends. With the theme “Promoting Green and Sustainable Tourism,” BBTF 2025 highlights the importance of environmentally friendly, responsible, and sustainable tourism development through activities such as business matching, exhibitions, conferences, and networking sessions.
As a strategic event, Bali & Beyond Travel Fair 2025 plays a key role in strengthening the position of Bali and Indonesia as leading global destinations while opening opportunities for investment and innovation in sustainable tourism. To support its implementation and expand its global reach, Adsasia.co by CV. Asia’s Treasure has been appointed as the implementing partner to execute an integrated publication and promotional campaign, aiming to enhance international visibility and stakeholder engagement throughout the event.
In supporting Bali & Beyond Travel Fair 2025, Adsasia.co provided OOH services through the placement of billboards and hoardings in strategic locations across Bali to enhance the event’s visibility in public spaces. This campaign was designed to reach international buyers, tourism industry stakeholders, and the general public, while reinforcing the presence and image of BBTF as a leading international tourism marketplace hosted in Indonesia. Aligned with the theme “Promoting Green and Sustainable Tourism,” the OOH campaign also aimed to amplify key messaging around sustainability, responsible travel, and Indonesia’s commitment to eco-friendly tourism development, while strengthening awareness and engagement throughout the duration of the event.
Media and Communication Execution
Through the placement of Out-of-Home (OOH) media in strategic locations across Bali, the visibility of Bali & Beyond Travel Fair 2025 was effectively enhanced, delivering consistent messaging to international buyers, industry players, and the public.
As the organizing team, we were responsible for the design and implementation of the booth in alignment with the theme “Promoting Green and Sustainable Tourism,” presenting a concept that is visually engaging, functional, and capable of strengthening both the overall experience and the event’s brand image.
The Bali & Beyond Travel Fair 2025 booth adopts the concept of the jukung of Sanur as its main element, representing the coastal identity and maritime culture of Denpasar. The iconic jukung form is combined with Balinese carved ornaments and natural elements, creating an authentic and visually engaging appearance that captures visitors’ attention. As the organizing team, the booth was designed not only as a visual display but also as a comfortable and functional space for business matching and networking activities. This approach delivers a strong and immersive experience while reinforcing the image of Denpasar as “the heart of Bali.”
Color Palette: Vibration and National Pride
The colour of Bali & Beyond Travel Fair 2025 represents the harmony between nature and sustainable tourism, beginning with shades of green symbolizing forests and ecosystems, transitioning into blue tones that reflect the ocean and skies of Bali, and concluding with beige to brown hues that embody cultural elements, the earth, and local warmth—creating an overall impression that is natural, balanced, and sustainable.
Translating Identity into Multi-Platform Execution
Bali & Beyond Travel Fair 2025 features a color transition that reflects the journey of a tourism destination, starting with green to represent environmental sustainability, moving into blue as a symbol of marine richness, and ending with neutral tones such as beige and brown that embody culture and local wisdom. This combination creates a dynamic and elegant impression while reinforcing a strong identity of sustainable tourism in Bali
Results and Impact
Features a color transition that reflects the journey of a tourism destination, starting with green to represent environmental sustainability, moving into blue as a symbol of marine richness, and ending with neutral tones such as beige and brown that embody culture and local wisdom. This combination creates a dynamic and elegant impression while reinforcing a strong identity of sustainable tourism in Bali.
