Amplifying the media exposure of Bali & Beyond Travel Fair 2018 through strategic advertorial publishing across Indonesia.

Overview

Client
Bali & Beyond Travel Fair (BBTF)
Year
2018
Scope of Work
Advertorial Publication, Media Planning & Buying
Location
Indonesia

Bali & Beyond Travel Fair (BBTF) is recognized as one of Indonesia’s leading international travel and tourism exhibitions, bringing together domestic and international sellers and buyers across the tourism sector. Held from 26–30 June 2018, the event served as a marketplace for business opportunities, industry trends, and Indonesia’s diverse tourism potential across sectors including hospitality, travel agencies, national tourism organizations, and MICE.

Adsasia.co by CV. Asia’s Treasure collaborated with BBTF 2018 to amplify event awareness through strategic advertorial publications across national and regional media platforms. By leveraging both print and online media networks, the campaign successfully expanded audience reach and strengthened BBTF’s visibility among tourism stakeholders and the broader public.

Adsasia.co by CV. Asia’s Treasure was honored to work alongside the BBTF team to support the promotion of the event through extensive media exposure. Our role focused on delivering high-quality advertorial placements that communicated the event’s value, industry significance, and opportunities to targeted audiences across Indonesia.
We implemented a dual-channel publication strategy across print and digital media platforms, ensuring consistent messaging and broad distribution. Through carefully selected media partners, the campaign generated strong awareness and reinforced BBTF’s positioning as a premier international tourism exhibition.

Expanding Reach Across Tourism Stakeholders

The advertorial campaign aimed to inform, educate, and engage tourism professionals, businesses, and potential participants by highlighting the scale and importance of BBTF 2018. By presenting detailed event information within credible media platforms, the campaign increased trust and industry interest.

The publications reached diverse audiences, including tourism businesses, government institutions, investors, and travelers, strengthening BBTF’s reputation within both professional and consumer segments.

Integrated Print and Digital Media Coverage

We developed a publication strategy that combined the credibility of established print media with the accessibility of online platforms. Rather than relying on limited exposure, the campaign focused on widespread distribution to maximize reach and repetition.

The advertorial placements included:

• 17 Print Media Publications
  (Api Magz, Bali Advertiser, Bali Pos, Bali Travel News, Bali Newspaper, Bali Tribun, Bisnis Bali, Fajar Bali, Jakarta Pos, Jakarta Shinbun, Now Bali, Nusa Bali, Post Bali, Radar Bali, Sindo, Tribun Bali, Warta Bali)

• 10 Online Media Publications
  (Antara Online, Bali Advertiser, Bali Ekbis, Bali Post, Highend Traveller, Kompas.com, Lentera Esai, Paradiso, The East, Whatsnew Bali)

This combination ensured both credibility and accessibility across multiple audience segments.

Credibility Through Trusted Media Platforms

By partnering with reputable publications, the campaign positioned BBTF within trusted information channels. This approach enhanced perceived authority while increasing audience confidence in the event.

The consistent appearance across multiple media outlets strengthened recognition and reinforced BBTF’s professional image within the tourism industry.

Color Palette: Vibrancy and National Pride

The color direction embraced vibrancy and contrast, reflecting Indonesia’s cultural richness and tourism diversity. Bold, energetic tones symbolized exploration, opportunity, and growth key attributes of BBTF as a marketplace.

These dynamic colors were balanced with professional visual elements to communicate credibility and trust, ensuring the campaign resonated with both international buyers and domestic stakeholders.

Informative and Persuasive Messaging

The advertorial content highlighted key aspects of BBTF, including business opportunities, international participation, and Indonesia’s tourism diversity. The messaging was designed to be informative while maintaining promotional appeal, encouraging readers to explore participation opportunities.

This balanced communication approach helped audiences understand both the value and scale of the event.

Multi-Platform Publication Exposure

The campaign leveraged both traditional and digital reading environments, allowing audiences to encounter BBTF information through newspapers, magazines, and online articles. This created repeated exposure across different consumption habits.

Such multi-platform presence increased awareness while maintaining message consistency.

Result and Impact

Online publications complemented print exposure by enabling broader distribution and easier access to event information. Readers could quickly transition from awareness to action through digital channels, supporting engagement and participation interest.

This integration enhanced the overall effectiveness of the promotional effort.

PROJECT CREDITS

Client

Bali & Beyond Travel Fair (BBTF)

Year of Completion

2018

Services

• Advertorial Publication
• Media Planning & Buying

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