AALCO 2023
Strengthening the role of Asian and African countries in the development of international law
Gambaran Umum
The 61st Annual Session of the Asian-African Legal Consultative Organization is an international forum that brings together countries from Asia and Africa to discuss various developments and key issues in international law. This event gathers government representatives, legal experts, academics, and international organizations to engage in discussions, exchange perspectives, and strengthen legal cooperation among member states.
Held on October 16–20, 2023, in Bali, the forum served as a strategic platform to address a wide range of global legal topics, including the law of the sea, climate change, transnational crime, and other international legal challenges faced by developing countries. Through discussion sessions, bilateral meetings, and consultative forums, AALCO provided space for member states to align their perspectives and strengthen their position within the international legal framework.
To support the implementation of the event and expand its outreach, Adsasia.co by CV. Asia’s Treasure was entrusted to carry out an integrated publication and promotional campaign. This initiative aimed to enhance the forum’s visibility at the international level, strengthen Indonesia’s image as the host of a global legal forum, and ensure the engagement of relevant stakeholders in the event.
In supporting the 61st Annual Session of the Asian-African Legal Consultative Organization in Bali, Adsasia provided Out-of-Home (OOH) services through the placement of billboards and hoardings in strategic locations to enhance the event’s visibility in public spaces. This campaign was designed to reach international delegates, government stakeholders, and the general public, while reinforcing the presence and image of AALCO as a significant international legal forum hosted in Indonesia.
Eksekusi Media dan Komunikasi
Through the placement of Out-of-Home (OOH) media in the form of billboards and hoardings across several strategic locations in Bali, optimal visibility for the 61st Annual Session of the Asian-African Legal Consultative Organization was ensured. This strategy was designed to deliver the event’s message clearly and consistently to international delegates, stakeholders, and the general public, while strengthening its image as a prominent international legal forum hosted in Indonesia.
By leveraging multiple platforms simultaneously, Adsasia ensured consistent storytelling across all channels while expanding reach through strategic media scheduling and placement.
Through its annual meetings attended by government representatives, legal experts, and international organizations, AALCO serves as a strategic forum for discussion and exchange of views on various issues in international law, such as the law of the sea, international dispute settlement, climate change, and inter-state cooperation. The forum also plays a role in providing legal recommendations and perspectives to the international community, including the United Nations, in order to promote a more inclusive and equitable international legal system for countries in Asia and Africa.
Palet Warna: Vibrasi dan Kebanggaan Nasional
The use of a dominant blue color with a white background reflects professionalism, credibility, and trust within an international legal forum. The combination of various blue gradients creates a modern impression while emphasizing the organization’s character as a platform for cooperation among Asian and African countries. Meanwhile, touches of red accents in the graphic elements provide strong visual contrast and add dynamism to the overall design.
Overall, this color palette conveys a formal, diplomatic, and global image, aligning with AALCO’s position as an international forum that brings together leaders, diplomats, and legal experts from various countries to discuss developments in international law.
Menerjemahkan Identitas ke dalam Eksekusi Multi-Platform
A strong event identity needs to be consistently translated across various forms of public communication. In the 61st Annual Session of the Asian-African Legal Consultative Organization, the promotional approach was focused on Out-of-Home (OOH) media through the placement of billboards and hoardings at several strategic locations in Bali to ensure optimal event visibility.
This media selection was carried out strategically to reach diverse audiences, including international delegates, government stakeholders, and the general public in the surrounding areas. Through large-scale public displays, the event’s visual identity could be presented clearly and consistently, helping to strengthen AALCO’s presence as an international legal forum while also supporting Bali’s image as a host of global events.
Hasil dan Dampak
The promotional campaign through Out-of-Home (OOH) media successfully enhanced the visibility of the 61st Annual Session of the Asian-African Legal Consultative Organization as an international legal forum held in Bali. The placement of billboards and hoardings in strategic locations helped strengthen the event’s presence in public spaces and ensured that information about the forum was widely communicated to both the public and delegates.
The presence of these media also supported the consistent delivery of the event’s visual identity, reinforcing AALCO’s image as a significant gathering that brings together countries from Asia and Africa to address various issues in international law. Furthermore, the campaign contributed to strengthening Bali’s position as a host of global-scale international events.
