Bali & Beyond Travel Fair 2018
Driving global visibility for Indonesia’s leading travel and tourism exhibition through integrated media solutions.
Overview
Bali & Beyond Travel Fair (BBTF) is widely recognized as one of Indonesia’s leading international travel and tourism exhibitions, bringing together domestic and global buyers and sellers across the tourism ecosystem — including hotels, travel agencies, national tourism organizations, and MICE industries. Held from 26–30 June 2018 at Bali Nusa Dua Convention Centre, the event functioned as a strategic marketplace to explore business opportunities, industry trends, and the rich diversity of Indonesia’s cultural heritage.
To strengthen the event’s visibility and international reach, Adsasia.co by CV. Asia’s Treasure was appointed to execute a comprehensive promotional campaign. The objective was to increase awareness, attract industry stakeholders, and position BBTF as a premier tourism business platform in the region.
Adsasia developed a multi-channel advertising approach designed to maximize exposure across both offline and digital touchpoints, combining high-impact visual media with targeted audience engagement to ensure consistent brand presence before and during the event. The campaign integrated Videotron (Digital Out-of-Home), Television Commercial (TVC), Website Promotion, Online Media Advertising, and Print Media Advertising, enabling BBTF to reach diverse audience segments from tourism professionals and investors to travelers and the general public while creating strong brand recall and meaningful engagement.
Media Execution and Communication
The campaign messaging focused on positioning BBTF as “Indonesia’s Leading International Travel Fair,” emphasizing exploration, collaboration, and cultural richness. Visual communication highlighted Indonesia’s tourism diversity while reinforcing credibility through association with national tourism branding such as Wonderful Indonesia.
By leveraging multiple platforms simultaneously, Adsasia ensured consistent storytelling across channels while amplifying reach through strategic media timing and placement.
Building a Strong Media Presence
With a unified campaign message as the foundation, we developed a media ecosystem that could seamlessly extend across all promotional channels. Whether experienced through outdoor digital screens, broadcast media, or online platforms, the campaign maintained visual consistency while adapting to each medium’s unique strengths.
This flexibility allowed BBTF to engage audiences at different stages from awareness and interest to participation creating a cohesive promotional journey.
Building a Versatile and Impactful Campaign System
With a strong visual foundation, we developed a cohesive campaign system adaptable across multiple media platforms. The goal was to ensure that whether audiences encountered BBTF through videotron screens, television commercials, websites, online media, or print publications, the message remained consistent and compelling.
The system was designed for flexibility, maintaining visual coherence while adjusting seamlessly to different formats, scales, and audience touchpoints.
Color Palette: Vibrancy and National Pride
The color direction embraced vibrancy and contrast, reflecting Indonesia’s cultural richness and tourism diversity. Bold, energetic tones symbolized exploration, opportunity, and growth key attributes of BBTF as a marketplace.
These dynamic colors were balanced with professional visual elements to communicate credibility and trust, ensuring the campaign resonated with both international buyers and domestic stakeholders.
Campaign Device: A Symbol of Movement and Connection
Beyond typography and color, the campaign incorporated dynamic graphic elements inspired by movement and cultural expression. These elements symbolized connectivity between regions, industries, and global markets.
Used across outdoor, broadcast, and print media, the visual device created continuity throughout the campaign. It framed key information, enhanced recognition, and reinforced BBTF’s identity as a vibrant and forward-looking tourism exhibition.
Translating Identity into Multi-Platform Media Execution
A strong event identity must translate effectively across all communication channels. For BBTF 2018, the campaign extended across five key advertising placements: Videotron (Digital OOH), Television Commercial, Website, Online Media, and Printing Media.
Each medium was strategically selected to maximize reach and impact. Large-format digital screens delivered high visibility, television amplified mass awareness, while online and print media provided targeted engagement within tourism and business communities. The integrated approach ensured consistent messaging across every audience interaction.
Result and Impact
A powerful and cohesive advertising campaign that elevated BBTF 2018’s visibility as Indonesia’s leading international travel fair.
An integrated media presence that strengthened industry engagement, expanded audience reach, and reinforced BBTF’s role as a strategic platform for global tourism collaboration.
PROJECT CREDITS
Client
Bali & Beyond Travel Fair (BBTF)
Year of Completion
2018
Services
- Advertising Placement
- Media Promotion
