Denpasar Festival 2024
"Ngarumrum Kerta Langu"
Held on December 22–25, 2024, in the Catur Muka area, Denpasar, with the theme “Ngarumrum Kerta Langu.”
Overview
Denfest 2024 is an annual cultural celebration that has become an icon of the city of Denpasar. The festival presents a harmonious blend of rich Balinese traditions with a touch of modern creativity, creating a space for local expression and a draw for tourists.
Held in the city center, including the Catur Muka Statue area, Denfest features a variety of activities, from traditional arts performances and creative product exhibitions to authentic Balinese culinary delights. The festival atmosphere is filled with artistic decorations, art installations, and community performances that reflect the spirit of innovation and local cultural identity. More than just entertainment, Denfest 2024 serves as a platform to strengthen the creative economy, support MSMEs, and preserve cultural heritage amidst changing times. This festival reflects the dynamic energy of Denpasar as a city that continues to develop without abandoning its traditional roots.
Media and Communication Execution
Through the targeted delivery of information and event publicity, the aim is to increase the visibility of the event and reach various stakeholders. This strategy includes preparing communication materials, disseminating information through relevant media, and consistently conveying the event’s messages to the public, tourism industry players, and related communities.
Through an integrated communication approach, the publicity activities are not only intended to inform about the event’s implementation but also to strengthen the event’s image as a platform for collaboration in supporting the sustainable development and promotion of marine tourism.
As part of our support for Denfest 2024, we are here as an Out-of-Home (OOH) advertising service provider, playing a role in strengthening the festival's visibility and reach in Denpasar's public spaces. Through various outdoor media such as billboards, banners, videotrons, and transit media, we help disseminate event information widely and effectively to the public. Strategic placement at key points, including the area around the Catur Muka Statue and other busy centers, allows the festival's message to be conveyed optimally to the target audience.
Translating Identity into Multi-Platform Execution
We not only provide the media, but also ensure high-quality visuals, engaging design, and integrated messaging aligned with the identity and theme of Denfest 2024. With a well-planned approach, we contribute to creating a vibrant and vibrant festival atmosphere in the city.
Through this OOH service, we support Denfest's success as a platform for promoting culture and the creative economy, while strengthening community engagement and increasing visitor enthusiasm for the series of events.
Results and Impact
Our support as an Out-of-Home (OOH) advertising provider for Denfest 2024 has had a significant impact on the festival and the Denpasar community. Through strategic media placements such as billboards, billboards, videotrons, and banners at key locations, including the Catur Muka Statue, the festival gained wider exposure and increased public awareness of the event.
The results were evident in the surge in visitors, increased community and tourist participation, and strong interaction with various activities and MSME tenants. Economically, OOH helped promote local products and strengthen Denpasar's creative sector. Furthermore, the spread of outdoor media created a vibrant festival atmosphere throughout the city, while strengthening Denfest's brand as an icon of Balinese culture and creativity.
Thus, OOH support is not only a promotional tool but also a crucial factor in enhancing the festival experience, economic impact, and overall city image.
ACTIVITY GALLERY
PROJECT CREDITS
Client
Dinas Pariwisata Kota Denpasar
Year of Completion
2025
Services
- Penempatan Iklan
- Promosi Media
