{"id":637,"date":"2026-02-25T08:54:30","date_gmt":"2026-02-25T08:54:30","guid":{"rendered":"https:\/\/www.bcsolutions.id\/adsasia\/?page_id=637"},"modified":"2026-02-27T02:41:07","modified_gmt":"2026-02-27T02:41:07","slug":"adsasia-our-work-branding-guideline-of-ioco-store","status":"publish","type":"page","link":"https:\/\/www.bcsolutions.id\/adsasia\/adsasia-our-work-branding-guideline-of-ioco-store\/","title":{"rendered":"AdsAsia Our Work | Branding Guideline of IOCO Store"},"content":{"rendered":"\t\t
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IOCO Store<\/p>\r\n <\/div>\r\n

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Branding Guideline of IOCO Store<\/h1>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n\r\n \r\n
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\r\n \"<p>Branding\r\n \r\n \r\n
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Overview<\/h2>\r\n <\/div>\r\n <\/div>\r\n
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\r\n Client<\/span>\r\n IOCO Store<\/span>\r\n <\/div>\r\n
\r\n Year<\/span>\r\n -<\/span>\r\n <\/div>\r\n
\r\n Scope of Work<\/span>\r\n Brand Identity, Brand Guidelines<\/span>\r\n <\/div>\r\n
\r\n Location<\/span>\r\n Indonesia<\/span>\r\n <\/div>\r\n <\/div>\r\n \r\n
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IOCO is a ready-to-wear women\u2019s fashion brand specializing in artisanal production quality, combining comfort, elegance, and versatility in every collection. Based in Ubud, the brand reflects a lifestyle rooted in simplicity, confidence, and effortless style, offering clothing designed to adapt seamlessly across occasions.<\/p>

The branding initiative aimed to establish a clear visual identity that communicates IOCO\u2019s core values \u2014 poise, comfort, universality, and effortlessness \u2014 while creating a cohesive brand presence across digital and physical touchpoints.<\/p> <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We collaborated closely with the IOCO team to develop a brand identity that captures the essence of modern femininity while maintaining a timeless aesthetic. Our approach focused on translating the brand\u2019s philosophy into a refined visual language that feels both premium and approachable.\n\nThe resulting brand system provides a flexible foundation for future growth, enabling IOCO to maintain consistency across marketing materials, social media, packaging, and in-store experiences while strengthening brand recognition.<\/p>\n <\/div>\n <\/div>\n <\/section>\n \n

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Poise, Comfort, Universal & Effortless<\/h2>\n <\/div>\n <\/div>\n
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The Wonderful Indonesia campaign was designed to inspire travel by showcasing authentic cultural experiences and visual storytelling that resonate emotionally with audiences. By presenting Indonesia\u2019s traditions, landscapes, and lifestyle moments, the campaign created a compelling narrative that encouraged curiosity and destination interest.<\/p>

The campaign connected with diverse audience segments \u2014 from frequent travelers and urban professionals to families and young explorers \u2014 all seeking meaningful and memorable travel experiences beyond their borders.<\/p> <\/div>\n <\/div>\n <\/div>\n <\/section>\n \n

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Minimalism with Character<\/h2>\n <\/div>\n <\/div>\n
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The visual direction was inspired by natural textures, neutral palettes, and organic forms that align with IOCO\u2019s artisanal production philosophy. Rather than relying on overly decorative elements, the identity embraces clean typography and balanced compositions to convey sophistication and clarity.<\/p>

This approach creates a brand presence that feels calm, confident, and contemporary.<\/p> <\/div>\n <\/div>\n <\/div>\n <\/section>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Neutral Tones with Natural Warmth<\/h2>\n <\/div>\n \n
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The color palette draws inspiration from earthy and organic tones, reflecting both the artisanal craftsmanship and the relaxed lifestyle associated with Ubud. Soft beiges, muted browns, and natural hues create a sense of warmth, comfort, and authenticity.<\/p>

These colors reinforce IOCO\u2019s positioning as a refined yet approachable fashion brand.<\/p> <\/div>\n <\/div>\n

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Result and Impact<\/h2>\n <\/div>\n <\/div>\n
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A refined and cohesive brand identity that clearly communicates IOCO\u2019s positioning as a modern, artisanal women\u2019s fashion brand.<\/p>

Improved visual consistency across platforms, supporting stronger brand recognition and customer engagement.<\/p> <\/div>\n <\/div>\n <\/div>\n <\/section>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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PROJECT CREDITS<\/h4>\n <\/div>\n
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Client<\/h4>\n

IOCO Store<\/p>\n <\/div>\n \n

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Year of Completion<\/h4>\n

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Services<\/h4>\n